Posted on: 10:28 am, August 10, 2012, by Sarah Clark, updated on: 10:29am, August 10, 2012
Ford Motor Company chose 11 breast cancer survivors nationwide to represent them in the ?Warriors in Pink? campaign, and Tina Herold of Overland Park and Bret Miller of Prairie Village were both chosen.
About Warriors in Pink:
Ford Motor Company has been active in the fight against breast cancer since 1993. In 2006 Ford intensified its efforts by introducing Warriors in Pink and the Ford Warriors in Pink line of wear and gear. Ford donates 100 percent of the net proceeds to the fight against breast cancer, giving shoppers their choice of four different breast cancer charities to support with their purchase ? Susan G. Komen for the Cure?, Dr. Susan Love Research Foundation, The Pink Fund and the Young Survival Coalition.
Ford Warriors in Pink also uses an unusually broad outreach ? beginning with Komen Race for the Cure? events and extending to popular magazines, TV shows, movies, celebrity endorsements, and other innovative approaches ? to help keep the topic of breast cancer part of everyday conversation. The goal is to encourage women and, yes, even men, to engage in self-exams and self-care, which could lead to earlier diagnoses which may save lives. Ford is committed and has dedicated more than $115 million to the cause.
Source: http://fox4kc.com/2012/08/10/warriors-in-pink-take-on-breast-cancer/
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