LAS VEGAS?(BUSINESS WIRE)?
?Take Charge of Change, Before It Takes Charge of You? is the challenge
for senior communicators this month in Las Vegas, April 24-26. The
Communication Leadership Exchange?s annual conference features a
best-selling author, an executive from the Four Seasons Las Vegas,
distinguished professors, the President of The Arthur W. Page Society,
the Chief Communication Officer of USAA, and a social network expert.
The conference is organized by the Communication
Leadership Exchange, an association of senior-level communicators.
Attendees represent industries including financial services, insurance,
pharmaceutical, professional services, healthcare, and media. To
register for the April conference, please go to
http://bit.ly/Z2s2XP
Best-Selling Author Chip Heath and ?Moneyball for Communicators? to
Speak
Stanford Professor Chip
Heath, best-selling author,?Decisive: How to Make Better Choices in
Life and Work,? will present findings from his book and lead a
discussion with attendees. They also will receive two copies of his new
book prior to publication.
?Moneyball for Communicators? Ben
Waber, Ph.D, senior researcher at Harvard Business School, will
explain how a new understanding of everyday interactions can lead to
higher engagement and greater productivity with dramatically positive
business results.
The Four Seasons ?Bluewater Innovation? program
General Manager, Mark Hellrung, of the Four
Seasons Las Vegas, host of The Leadership Exchange conference, will
detail how ?Bluewater Innovation? leads to new ideas and collaboration
among employees for consistent customer service across hotel properties.
The Four Seasons has been rated as the top hotel in Las Vegas by Conde
Nast?s Traveler magazine.
Social Network Expert
For several years, Zachary
Johnson has studied and consulted about social network science and
why it will change how managers make decisions and businesses are
managed. Johnson, the co-founder and CEO of Syndio Social, will
demonstrate how social network data can be analyzed and applied to
future organizational management.
Research, Power of Storytelling, and Difficult Communication
Roger Bolton, president of The Arthur
W. Page Society, will present a new model for stakeholder
engagement. The Arthur W. Page Society?s members represent chief
communications officers of Fortune 500 corporations, CEOs of the world?s
largest public relations agencies, and leading academics from the
nation?s top business and communications schools. Bolton will be joined
by Wendi Strong, chief communications officer of USAA, who will share
how that company is bringing the new model to life within USAA?s
Corporate Communication function. The model is detailed in the ?Building
Belief? report.
Storytelling is the theme of Dr.
Patricia Riley?s presentation. As associate professor and director
of the Global Communication master?s degree program at the University of
Southern California, Dr. Riley will reveal findings from research on how
to craft inspiring stories to motivate employees. Eric
Eisenberg, Ph.D, professor of Communication and Dean of the College
of Arts and Sciences at the University of South Florida, will tell
attendees about how to overcome situations when communication might make
the situation worse.
About the Conference
?Our conference
will offer thought-provoking research and discussion on how
communicators can drive better communication and business results in an
ever-changing world,? said Sherry Scott, president, The Communication
Leadership Exchange. ?This month?s conference draws communicators from
Sodexho, New York Life, CUNA Mutual, Hoffman-LaRoche, State Farm,
Pfizer, Prudential, TIAA-CREF, Vanguard, Hallmark Cards, Aetna, and
National Geographic. It?s a terrific time to network with senior-level
communication leaders from a cross-section of industries.? To register
for the April conference, please go to http://bit.ly/13ZRMZQ.
Influence Exchange Members Before, During, and After the Conference
To communicate with both conference attendees and The Exchange
membership, sponsors
may purchase marketing packages ranging from $3,000-7,500 (http://bit.ly/123Q7Vt)
with lower priced conference only marketing options. For more
information on sponsorship, contact Fred Droz, fred.droz@thecommunicationexchange.org,
866 463-6226.
About The Communication Leadership Exchange
Founded in 1955, The Communication
Leadership Exchange (http://www.thecommunicationexchange.org)
is a by invitation-only organization promoting the best practices in
corporate communications across a broad range of industries. Our select
membership includes senior professionals from Fortune 500 companies,
small-midsize companies, large consulting firms, and independent
counselors. From vice-presidents to owner/operators, members are senior
communicators with extensive expertise and decision-making roles for
their organizations and clients. Members represent companies including
Aetna, Bank of America, Capital One, Cigna, Delta, Gagen MacDonald,
Georgia Pacific, IBM, IKEA, Intel, Johnson Johnson, JP Morgan Chase,
Pfizer, State Farm, Southwest Airlines, Towers Watson, and Weyerhauser.
All product and company names are trademarks of their respective
companies.
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